Pell Software

Overview

Pell Software’s outdated website and underperforming paid advertising campaigns limited its ability to generate leads and showcase its expertise. The site lacked optimization, content alignment with SEO best practices, and an effective strategy to highlight its custom software development services. Competitors outperformed Pell Software in content creation and backlinking, further reducing visibility.


To achieve these goals, we built a modern, user-friendly WordPress website and implemented comprehensive Lead Generation SEO and pay-per-click (PPC) marketing strategies. Our approach focused on creating a website that highlights Pell Software’s core offerings while driving engagement and lead generation.

Problem

Pell Software was unable to emphasize its custom software solutions, engineering expertise, and long-term partnership on its existing website. Additionally, their marketing strategies resulted in few leads and conversions.  The primary goal was to redesign the website to better reflect Pell Software’s value proposition while implementing robust SEO and lead generation strategies to boost online performance.

Pell Software Why Consider Us banner

Solution

To address these challenges, our team implemented a comprehensive solution that involved website development, SEO optimization, and PPC marketing. To showcase Pell Software’s custom software development services, we revamped the website, implemented a tailored SEO strategy, and launched PPC campaigns. We developed a professional WordPress site with a streamlined layout, a “How It Works” section, a contact form, and a new Technologies page. For SEO, we conducted an audit, performed keyword research, and optimized on-page elements, targeting high-conversion keywords like “custom software development” and “tech consulting.” We also created service-specific landing pages, secured backlinks, and improved mobile responsiveness and load times. For PPC, we revamped Google Ads campaigns to target high-intent keywords and implemented a lead generation strategy with new custom forms and optimized landing pages.

Web Development

Our team developed a clean, professional WordPress website featuring a streamlined layout and real-world imagery. We integrated a “How It Works” section and contact form on key service pages, as well as a new Technologies page to highlight technical expertise.

Pell Software Contact Us Form
Pell Software System Integrations landing page

Search Engine Optimization

We conducted a thorough SEO audit and keyword research, then applied on-page optimization strategies such as metadata updates and internal linking improvements. We focused on targeting high-conversion keywords such as “custom software development,” “tech consulting,” and “data integration.”

We created service-specific landing pages with optimized content while our link builders secured multiple outreach opportunities and grew the brand’s backlink profile. 

We focused on improving the website’s technical SEO, ensuring faster load times and mobile responsiveness, leading to a better user experience. 404 errors were addressed with appropriate redirects to improve website navigation and user experience.

PPC Campaign Management

We revamped Pell Software’s Google Ads campaigns, ensuring that ads targeted high-intent keywords relevant to their core services, including “software development partnerships” and “tech consulting.”

A targeted strategy was implemented to capture high-quality leads through custom lead generation forms and landing pages tailored to different service offerings. We continuously optimized campaigns through A/B testing, adjusting bids, and refining ad copy based on performance data.

Pell Software custom business apps landing page

Final Product

Results

41%

Organic Sessions Growth

370%

Organic Conversions Increase

145%

Overall Conversion Growth

The strategy drove significant improvements: organic sessions increased by 41.2%, engaged sessions by 52.4%, organic conversions by 370%, and overall conversions rose by 144.6%. Within nine months, our efforts successfully doubled the number of keywords ranking on page one. 

Pell Software successfully enhanced its online presence, generated more qualified leads, and saw substantial growth in key performance metrics. The new website design, combined with targeted SEO and PPC campaigns, helped transform Pell Software’s online presence from a static, underperforming website to a powerful lead-generation tool that aligns with the company’s growth goals.