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URL : https://shop.weolive.com/
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Business Type : Business to Consumer
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Focus : Ecommerce
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Client Industry : Food & Beverage
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Platform : BigCommerce
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Location : Paso Robles, CA
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Services Provided : Web Design, Web Development
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Launch Date : 10/30/2024
Overview
We Olive, a well-established brand in the olive oil industry for over 18 years, wanted to streamline its digital presence by merging two separate websites into a single, seamless platform. Their existing setup included a WordPress website for content such as recipes and an About Us page, while their ecommerce operations were hosted on BigCommerce. This split structure often confused customers, making it difficult to navigate between recipes and related products. The client’s primary goal was to create a fresh, clean, and easy-to-use website that provided a more intuitive shopping experience while also reflecting their brand values of quality, trustworthiness, and accessibility.
Our team designed and developed a new BigCommerce website that successfully integrated all content and ecommerce features into one cohesive platform. The redesigned website improved navigation, enhanced the checkout process, refined subscription services, and introduced a more user-friendly rewards program.
See how we created a BigCommerce website with a modern design and seamless functionality, that made it easier for customers to browse, shop, and engage with the brand.
Problem
We Olive faced challenges with its fragmented online presence. Customers often found products while searching for recipes but struggled to transition between the content and ecommerce sites, hindering conversions. The complex navigation made it hard for users to find and purchase products. The checkout process also had issues, especially with subscription management in Rebillia, where customers had trouble updating payment details or pausing subscriptions. Additionally, We Olive’s rewards program lacked integration with the customer journey, limiting its effectiveness in encouraging repeat purchases.
Moreover, the brand needed a custom solution to address shipping restrictions for wine products, preventing orders to states where shipping was prohibited. They also prioritized ADA compliance to make the website more accessible.
Solution
To address these challenges, we developed a strategy for a more robust BigCommerce website. The new website featured an intuitive mega menu that expanded on hover, providing easy access to key sections without overwhelming users. A sticky navigation bar was also implemented to keep essential links readily accessible as customers browsed the site.
To improve the checkout experience, we customized the gift billing process, ensuring that gift purchases included an option for a personalized note while preventing pricing details from being included in the recipient’s package. We also worked with Rebillia’s team to enhance the app’s functionality to match the client’s and their customers’ needs.
We also integrated a rewards program using Smile.io, providing customers with incentives for repeat purchases to encourage brand loyalty. A live chat system was added to improve customer support, allowing users to get quick assistance with their orders and inquiries.
To address wine shipping restrictions, we created a custom script using BigCommerce’s API that checked shipping addresses and removed restricted items from the cart before checkout. For ADA compliance, we integrated the accessiBe plugin, enabling full keyboard navigation for accessibility.
We also integrated essential third-party apps to optimize website functionality, including Klaviyo for email marketing, Unbounce for landing pages, and ShipperHQ for advanced shipping management. These integrations helped streamline operations and enhance the overall user experience.
Final Product
Results
The new shop.weolive.com improved user experience by making it easier for customers to browse products, discover recipes, and complete purchases. Unifying the content and ecommerce functionalities on BigCommerce eliminated confusion from the previous separate sites. The new navigation structure was more intuitive, especially for older users seeking a simpler way to find what they needed.
The redesigned checkout and subscription processes addressed pain points, offering more flexibility. The rewards program encouraged repeat purchases, while ADA compliance measures enhanced accessibility. The custom script for wine shipping restrictions ensured compliance and prevented checkout errors, and live chat improved real-time support.
Overall, the new website provided a modern, functional online presence aligned with We Olive’s brand, leaving the client pleased with its beauty, ease of use, and customer engagement.