Meta Verified Subscription – The Pros and Cons

Is Meta Verified worth it? For $15 a month, subscribers can become part of social media’s most elite network: verified users.

The Meta Verified subscription gives Facebook and Instagram users a blue badge next to their username, similar to the blue checkmark on Twitter. The idea is to increase the legitimacy of accounts with large followings and reduce impersonation. When Meta Verified first launched, it was available only to individual content creators in the United States, Australia, and New Zealand, with a waitlist for access. As of 2024, the program has expanded worldwide and now includes both individuals and businesses, with different subscription tiers available.

Social media verification is used to show that an account is authentic, be it for a celebrity, politician, or influencer. Since an estimated 4.48 billion people use social media, the sheer volume of users out there makes it easy for ill-intended individuals to impersonate public figures. This is damaging for the person being imitated because the false account could post something that damages the victim’s reputation. It also hurts followers because they could be exposed to false information about a public figure. Just ask Eli Lilly, who saw a 4.37% fall in their stock after a fake account announced that they would be giving away free insulin. Clearly, there are many pros and cons to a Meta Verified subscription. Use the following list to decide for yourself if Meta Verified is worth it.

The Pros

• Legitimacy: A Meta Verified subscription allows a user to prove their legitimacy to their followers. With a blue badge next to their name, followers know that they have gone through the verification process to prove their identity. Thus, Meta Verified helps prevent impersonation and ensures that only the content posted by the verified account is taken seriously. Impersonation is the most common social media scam, taking up a 40.7% share of all threats. It’s important for steps to be taken to reduce this crime, as it also reduces the legitimacy of social media platforms. If Instagram was suddenly overrun with fake accounts, no one would want to use it anymore. Meta Verified could be worth it to prevent something like that from happening.
• Exclusive features: Meta offers certain features only to verified users, adding to the air of exclusivity. These features include stickers to use on Facebook Stories and Instagram Reels, proactive account monitoring, and a dedicated support contact. The latter two features build upon maintaining the account’s legitimacy. Account monitoring is to keep an eye out for impostors or impersonators. The Meta team also assigns dedicated staff to provide support to verified users should any problems arise. Meta has also introduced an ‘Original Content’ tag that lets creators mark posts as their own and receive attribution links when content is reshared, further supporting visibility and credit for verified users. For businesses, higher-tier plans also unlock added benefits such as support for verifying multiple accounts under one brand, advanced customer service, and even promotional credits, making the subscription more attractive for larger organizations.
• Increased reach: The Meta Verified subscription might provide increased reach for the user, with potential prioritization in search results, comment sections, and recommended posts. This is especially beneficial to content creators trying to reach larger audiences. For those starting with a smaller following, the boost could be just what they need to kick off their career. That said, results vary: some users report noticeable improvements in visibility, while others see little to no change in reach or engagement. Historically, reach depended largely on followers, hashtags, and engagement signals.

The Cons

• Expensive: The subscription cost adds up, as users have to pay for Instagram and Facebook separately. The price also varies depending on what type of device you are using, costing $11.99 on the web and $14.99 with Android or iOS. The two subscriptions are virtually the same, with the mobile version being priced higher due to payouts owed to app stores. Nevertheless, a Meta Verified subscription could cost up to $30 per month for both Instagram and Facebook verification on a mobile device. Business accounts may face higher costs depending on the tier and features selected, with plans ranging from about $15 to over $300 per month. This makes verification a larger recurring expense for organizations. Compared to free access without verification, this cost may not be worth it to some. Charging users for a Meta Verified subscription also brings up questions about accessibility. Should individuals who cannot afford verification be barred from a blue checkmark?
• Subscription process: The process to subscribe to Meta can be inconvenient and rigid. Users must be 18 years old and show a government-issued ID that matches the name they are using on Instagram and Facebook. If they want to change their name, they will lose their verification. This process is especially discriminatory toward individuals who no longer use their government name, such as transgender and nonbinary people. Additionally, content creators and celebrities who are underage will not be able to gain verification, making them more susceptible to impersonation. Since their followers are likely of a similar age, this could be harmful. Young people are often already more at-risk for scams on social media. 14,919 scam incidents were reported by people 19 and younger to the FBI in 2021. 
• Decreased credibility: As verification becomes accessible to more people, it dilutes the credibility of those accounts that were verified before the Meta subscription was introduced. Those that worked hard to gain followers and influence will now be on the same playing field as smaller users who are paying for those benefits. It also becomes an “if everyone can have it, I don’t want it” situation. If just anyone can get a blue badge by their name, influencers who have been working hard for the recognition may no longer be motivated. 

Frequently Asked Questions

Can I cancel Meta Verified, and what happens if I do?

Yes, you can cancel Meta Verified at any time through your account settings on Facebook or Instagram. Once you cancel, the subscription benefits end and the blue badge is removed from your profile. This also means you lose access to dedicated support, proactive impersonation monitoring, and any reach or visibility advantages.

How does Meta Verified compare to verification on other platforms?

Meta Verified is similar to verification on X (formerly Twitter) in that both require a monthly subscription for a blue badge and support features. The key difference is that Meta Verified also includes proactive account monitoring, dedicated customer support, and tools like the “Original Content” tag. TikTok and LinkedIn still handle verification through internal review rather than paid subscriptions, making Meta’s approach more of a pay-to-access model compared to those platforms.

Is Meta Verified Worth It?

The jury’s still out on whether Meta Verified is worth it. It seems to be more of an individual decision since there are specific features that could greatly benefit some. For content creators especially, a Meta Verified subscription could be the key to reaching a larger audience and becoming the next big thing. Public figures would enjoy the increased security and account support to keep impersonators at bay, however, they may not care about exclusive features or increased reach.

For large businesses, Meta is increasingly nudging brands toward verification by testing warnings when users interact with non-verified business accounts. This makes verification feel less optional for organizations that rely on customer trust through social media.

For small businesses, on the other hand, the value is less clear. Verification can help build trust with customers and reduce impersonation risks, but the monthly cost may outweigh the benefits for local or smaller brands that don’t rely heavily on Facebook or Instagram for sales and engagement. Additionally, the cost and strict subscription process brings up questions of inclusivity and accessibility. 

It’s important to note that there’s no guarantee that a Meta Verified subscription will up your social media game. In fact, Instagram issued a statement saying, “A verified badge is not a symbol to show importance, authority or subject matter expertise.” This shows that though verified badges prove legitimacy, the content that each user posts is still up to their discretion. Nevertheless, Meta’s efforts to reduce social media scams are noteworthy. Trusting the system is what keeps social media going, and verification helps build that.

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