The #1 ChatGPT SEO Agency
We Know How to Rank in ChatGPT
Wondering how to show up in ChatGPT? We can help you. LLMs (large language models) are revolutionizing online search. As vanguard pioneers of AI SEO, Coalition Technologies is helping shape the AI marketing industry.
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We’re Already Setting the Standard
Claiming to know how to rank on ChatGPT search is a bold move in these early days. There’s a lot of talk, but not a lot of walk. SEO specialists have yet to reach a consensus on what to call marketing within AIs. LLM SEO? LLMO? GEO? AIO? AEO?
We’re all sitting at the precipice of a massive shift in digital marketing. It’s like the mid-1990s when traditional SEO emerged. The difference is that we have a solid foundation in SEO that can inform our next moves.
Our methodology is rooted in years of experience as the world’s leading SEO agency. After all, traditional SEO and AI SEO are interconnected. Knowing how to rank in ChatGPT requires knowing how to rank in SERPs (search engine results pages). LLMs only cite and feature brands that have established credibility with standard search engines.
Coalition knows how to show up in ChatGPT because we have a deep understanding of the entire digital universe. Our blend of time-proven methods, proprietary and custom tools, and ability to seamlessly adapt to emerging tech sets us apart from the talkers.
We’ve been walking the walk since 2009. Check our case studies and reviews for proof.

Frequently Asked Questions (FAQs)
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How do I get my business listed on ChatGPT?
ChatGPT doesn’t have a directory where you can list your business. Optimizing your online presence is how to rank on ChatGPT.
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How do you make your website appear on ChatGPT?
Creating authoritative, well-structured content is essential. It’s also important to optimize for Bing. While Google and Google AI optimization still matter, Bing is ChatGPT’s default search engine. Strategies should be tailored accordingly.
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Does ChatGPT give the same answer to everyone?
No, ChatGPT is probabilistic, and answers can vary widely based on many factors. This highlights the importance of creating AI-friendly, easily discoverable content.
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How to do SEO for ChatGPT?
When optimizing for LLMs, the goal is to establish your website as a trustworthy, dependable, and machine-readable resource. Here’s a summary of how to rank in ChatGPT: Create authoritative, well-structured content, improve existing content, restructure formatting to be more crawl-friendly to LLMs, and build trust and awareness through reputation management.
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How do you optimize for ChatGPT agent mode?
AI agents perform tasks on the user’s behalf, so the goal is to optimize for actionability and facilitate a seamless transaction for the agent. This could involve creating an AI-native API (Application Programming Interface), structuring data feeds for easier crawling and action-taking, and providing tool-use documentation that guides the agent on how to proceed.

ChatGPT Shopping Is a Potential Gold Mine
Appearing in LLMS drives brand awareness, visibility, and recognition. But that’s not the only reason why knowing how to rank on ChatGPT search is critical. ChatGPT Shopping allows users to find and compare products within the ChatGPT ecosystem. That’s huge for ecommerce businesses.
Let’s use Coalition’s client, Rainbow Symphony, as an example.
When we asked where we could buy certified eclipse glasses online, ChatGPT linked us directly to Rainbow Symphony.
To further showcase how Coalition helps clients appear in LLMs, Rainbow Symphony is the first recommendation when asked where we can customize eclipse glasses.
When we say Coalition knows how to show up in ChatGPT, we mean it.

What ChatGPT Optimization Looks Like
Just like traditional SEO, understanding how to rank in ChatGPT requires a nuanced, custom-tailored approach. What works for one business may not be right for the next. Without giving away our specialized methodology, here’s a brief overview of what a basic ChatGPT optimization strategy could look like.
Creating and Auditing Content to Establish Authority
Getting cited by ChatGPT (and the other LLMs) is no easy feat. They have the whole internet at their virtual fingertips, and they only select the best of the best. You must prove your worth. Creating comprehensive content with unique, expert information is a must. You may also need to audit your existing content to ensure it aligns with ChatGPT’s preferences and habits.
Restructuring Content and Data
Knowing how to rank in ChatGPT requires knowing how LLMs “think.” They need to be able to crawl your website rapidly and seamlessly locate all necessary information to provide an immediate response to the searcher’s query. Answer-first formatting, bullet points, numbered lists, FAQs sections, clear headings, and schema markup ensure that your website is a viable resource for LLMs to use.


Improving Brand Reputation and Awareness
If nobody knows about your brand, or worse, it has a poor reputation, don’t expect ChatGPT’s blessing. A significant aspect of learning how to show up in ChatGPT comes down to old-fashioned reputation management.
Positive reviews, chatter on forums and social media, quality backlinks, citations in trusted publications, awards and accreditations, and positive media mentions can all help you become part of the ChatGPT ecosystem. It’s not just about knowing how to rank in ChatGPT; it’s about becoming a brand worthy of being cited by ChatGPT in the first place.
Ranking High on SERPs
Traditional SEO isn’t going anywhere. If you’re not showing up on SERPs, you’re not showing up on LLMs. Simple as that.
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Don’t Get Left Behind
These tips can improve your chances of getting those elusive ChatGPT citations, but an expert’s touch is required to achieve real results that lead to real revenue. Don’t attempt to navigate this complex process on your own. Partner with Coalition, experienced AI experts who consistently deliver exceptional results.


