Getting Found in AI Search: The New Rules for Ecommerce
LLMs like ChatGPT are changing how people shop, and many brands are not ready. Sign up to get practical insight on how to stay visible in the next era of search.
Date: AUGUST 27, 2025 (Wednesday)
Time: 10 AM PST
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Hosted by
JORDAN BRANNON
PRESIDENT, COALITION TECHNOLOGIES
For over 10 years, Jordan has led Coalition’s team of experts as they generate outstanding outcomes to hundreds of businesses through SEO, PPC Advertising, Web Development and Design, Email Marketing, and Social Media Marketing. Jordan is an annual keynote speaker at the Global eCommerce & Retail Forum, as well as a presenter for BigCommerce, Shopify, Yotpo, and other digital marketing-focused events and conferences.
Dan Holliday
Customer Success Manager, CLEARER.IO
For the past 2.5 years as a Customer Success Manager at clearer.io, Dan has focused on helping clearer.io’s enterprise merchants simplify their tech stack and drive growth through smarter integrations and data-driven insights. Passionate about making complex technology accessible and actionable, he enjoys collaborating with partners and clients to unlock new opportunities and accelerate success. Outside of work, Dan enjoys playing tennis, trail running, and experimenting in the kitchen.
nikita ber
Senior Partner Solutions Engineer, shopify
Nikita joined Shopify in late 2023 as a Partner Solutions Engineer, focusing on agency partner enablement and pre-sales solutioning, before which he worked agency side as a Technical Project Manager.
The Shift: From Search Bars to Chatbots
Large language models are more than just tools for answering questions. They’re now becoming product discovery engines. That’s a massive shift.
While Google is still the most used search engine, some buyers are already skipping it entirely, asking ChatGPT or other LLMs what shoes to buy, which shampoo to trust, or where to find eco-friendly baby gear. And the chatbots are answering, with product names, site links, and brand recommendations.
Lots of ecommerce teams haven’t adjusted yet. But some brands are already appearing in these answers. This is not just an idea. Actual buyers are already coming from AI tools, and it’s only getting bigger.
What It Takes to Rank in LLMs Like ChatGPT
Getting featured in AI-generated answers is all about giving it what it needs.
LLMs like ChatGPT pull from structured data, clean site copy, and consistent info across the web, many of the same signals used in traditional SEO. That means product pages, reviews, schemas, and even business listings all matter.
Influence.io and Reviews.io, tools under the Clearer.io umbrella, turn customer reviews and loyalty rewards into keyword-rich content, broader brand mentions, and referral traffic that reinforce trust. In this webinar, we’ll dive into how these help you appear in LLMs.
Shopify’s Edge in the AI Era
Your platform is either helping or holding you back. Shopify happens to be built for this moment. Its native structured data, clean catalog structure, and integrations with review and loyalty tools make it easier for LLMs to understand your brand
Shopify offers a solid and future-ready foundation, especially as AI shopping agents start making real purchases, but that doesn’t mean it’s automatic.
Optimization is still key, and that’s where having a partner like Coalition can be the difference maker
Optimizing for AI Isn’t Optional
The way people discover and buy online is changing fast. ChatGPT, Perplexity, and AI search aren’t just trends, they’re new channels. Channels that require new strategies.
This webinar breaks down what’s happening, why it matters, and how to stay ahead. Sign up to learn how to make your brand visible in the next era of search.
Frequently Asked Questions
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Do LLMs like ChatGPT actually send traffic to ecommerce sites?
Yes. While it’s still early days, brands with strong structured data, reviews, and mentions are already seeing measurable clicks and referrals from ChatGPT and other tools.
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Can I optimize my Shopify site for LLM visibility without a developer?
Some improvements, like adding reviews or using loyalty tools, are plug-and-play. But for structured data and site-wide optimization, it helps to work with a partner like Coalition Technologies and platforms like Clearer.io.
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Is this just SEO by another name?
Essentially, yes. It’s still SEO at its core, but LLM optimization focuses more on how your data is structured and where your brand is mentioned across the web, not just your rankings in traditional search results.
