Cribsi

Overview

Cribsi’s home decor ecommerce store melds the best aspects of modern style with home decor, infusing bold contemporary designs with the warmth and comfort that makes a house a home. Already a top brand in the space, Cribsi wanted to work with a trusted home decor website design and SEO agency to maximize its reach. The brand had already established a loyal group of customers but wanted to expand their market base. They also wanted to capitalize on holiday season sales with targeted marketing strategies.

Cribsi is currently one of the fastest-growing home decor brands in the country, and we’re proud to be a contributing part of that journey.

Problem

The brand reached out to us for our expertise in web design and home decor SEO with a simple challenge: they wanted to reach more customers than ever before. Our task was to help grow Cribsi’s organic traffic, revenue, and conversions and make their pay per click (PPC) ads profitable as soon as possible. Dominating the holiday season and improving their revenue from holiday sales were key priorities for the brand.

Within the first two years of our marketing partnership, our team focused on expanding Cribsi’s audience and cultivating stronger customer engagement. We expanded their SMS/email list to over 10k and substantially improved conversion rates to over 1%. On the PPC side, we looked to optimize both Bing and Google Ads campaigns and drive long-term conversions. The client’s goal was to hit a return on ad spend (ROAS) of at least 5:1.

Solution

Find out how we used proprietary SEO strategies, developed innovative interior website design, and pioneered new PPC campaigns to exceed their expectations.

Web Design and Development

We tweaked this home decor website’s design to enhance customer experience and drive conversions. One change we did was to implement custom templates for the product pages to showcase them better. 

We also integrated a reviews and loyalty platform with the brand’s Shopify store to incorporate user-generated content (UGC) such as product reviews. Additionally, we deployed compelling, personalized shipping messages to further enhance buyer retention.

Cribsi product page showcasing their orchid pot
Cribsi's wishlist feature

After updating the theme, we used the Metafields app to replace the COLTYP tags that were previously used to redirect products to collections. This upgrade allowed the client to better customize their Shopify store’s functionality. The client can now store and manage additional, specialized information that isn’t typically captured in Shopify. This feature also supports internal tracking and enables the display of customized information on the website, offering more flexibility for the client’s needs.

Our team added a one-click wishlist functionality to the client’s store to enhance customer engagement. To measure the impact of these changes, we also added Hotjar tracking code to the store, giving us powerful insights into customer behaviors for future improvements.

Pay-Per-Click

We took a multifaceted approach to PPC and SEO for home decor, similar to our strategy behind optimizing Cribsi’s home decor website design.

We launched several powerful PPC campaigns to maximize the client’s reach and impact. This includes:

  • Branded campaigns to boost Cribsi’s visibility.
  • Performance Max campaigns to reach audiences across multiple platforms, leveraging Google’s AI-driven ad optimization.
  • Search and Shopping campaigns to draw in searchers actively looking for Cribsi’s products.
  • Display campaigns to harness Google’s powerful Display Network.

SEO

As part of our home decor ecommerce store SEO efforts, we used Google Analytics’ User Flow reports to understand how visitors interacted with the store and to find out how we could improve navigation and content flow. We also implemented the native Shopify GA4 integration during this process. 

Along with our website design changes, our home decor SEO specialists recommended optimizing the Contact Us page for conversion tracking. 

Looking at the bigger picture, we analyzed the website’s most popular pages to identify internal linking opportunities, helping guide visitors to other pages on the store.

Final Product

Here’s what Cribsi’s website looked like after our specialists updated its theme and optimized it for success.

Results

Our holistic approach to interior design websites and SEO for home decor yielded significant results, even quicker than expected. By enhancing product presentation through custom templates, adding UGC, and streamlining the checkout process, we saw a 47.6% increase in total revenue. Other improvements, such as the addition of wishlist functionality, played a key role in boosting customer engagement, increasing the time each visitor spent on Cribsi’s store. Coupled with more subtle improvements such as optimized metadata and better site navigation, we primed the store for increased organic traffic.

47.6%

Revenue increase

119.5%

Purchase increase

Our technical improvements to the website played a huge role in our optimization strategy. Adding Hotjar code and our Shopify GA integration gave us invaluable data that guided us in improving this home decor website’s design. Our optimized contact page, for instance, strengthened our ability to track conversion paths and boosted sales. 

On the PPC front, our multi-faceted approach to campaigns was crucial in driving high-value traffic and generating leads for Cribsi. We carefully monitored the performance and results of each campaign to improve ROI for the brand. As a whole, the combined results of our SEO and PPC campaigns allowed us to amplify Cribsi’s reach and increase purchases year over year by 119.5%.