Baleen Specialty

a Division of Bowhead Specialty

Overview

Baleen Specialty, a division of Bowhead Underwriting Services, partners with wholesale brokers to provide specialized insurance solutions for high-risk clients, including hospitals facing lawsuits, property owners with structural failures, and professionals with liability concerns.

Given brokers’ limited resources, Baleen requested a fast, ADA-compliant WordPress website to support efficient and responsive underwriting services. Our team delivered a visually appealing ADA-compliant website within weeks, leveraging advanced technology to optimize broker workflows and expedite underwriting.

Problem

Baleen Specialty, serving small to mid-sized clients often denied standard coverage, required a separate website to support its unique underwriting needs. Distributed through wholesale brokers, Baleen’s products target clients ineligible for traditional insurance, necessitating a website to outline eligibility guidelines, coverage limits, minimum premiums, and jurisdictional restrictions. Additionally, an efficient claims submission process was essential for both brokers and policyholders.

Solution

Design and Development

We crafted an intuitive menu for easy navigation, with pages dedicated to products, claims, and reporting. The home page was kept text-light, with optimized images and detailed content on secondary pages. We integrated a portal allowing brokers to purchase quotes and submit claims seamlessly, complete with submission guidance.

About Us page for Baleen Specialty a division of Bowhead Underwriting Services

Custom Forms and ADA Compliance

Gravity Forms enabled secure, custom contact forms, allowing non-broker clients to submit inquiries and automating workflows for Baleen Specialty. Following an ADA compliance audit, adjustments were made to visual contrast, alt text, and spacing to meet WCAG standards. Our QA team confirmed accessibility across desktop, tablet, and mobile devices.

Final Product

Take a look at a few of the pages of the Baleen Specialty’s website that our team of experts designed and developed.

Results

Baleen Specialty’s website has received high praise for its design and functionality. Brokers can now effortlessly access Bowhead’s portal to obtain quotes, manage purchases, and handle claims. Policyholders can easily navigate Baleen’s offerings and partnerships, creating a technology-enhanced platform that significantly boosts user experience and operational efficiency. The responsive, user-friendly site reinforces Baleen Specialty’s dedication to brokers and high-risk clients in need of specialized coverage.