FC Engineering Services LLC

Overview

FC Engineering Services offers expertise in analog circuit design, software development, high-speed design, and mechanical systems across industries like defense, telecommunications, medical devices, and automated systems. However, their outdated website and lack of SEO optimization hindered their ability to attract new clients in a digital-first market.

See how we built a dynamic, fully functional WordPress website, implemented search engine optimization (SEO) strategies, and launched pay-per-click (PPC) campaigns that boosted their online presence.

Problem

FC Engineering’s existing website was built in the late 1990s and had not been updated since 2008. While it showcased the company’s extensive engineering expertise, it failed to meet modern technical standards or perform well in search engine rankings. This was problematic for FC Engineering, as they primarily relied on referrals and word-of-mouth for leads, and had limited visibility through organic search.

Additionally, the lack of a streamlined, user-friendly experience on the website made it difficult for potential clients to quickly understand the company’s value proposition and services. This was a key barrier in attracting the right clients, particularly those looking for engineering consultancy services in specialized industries like medical devices and defense.

FC Engineering Analog Digital Engineer Landing page on old website

To address these challenges, we developed a comprehensive solution that focused on web design and development, search engine optimization, and pay-per-click marketing to drive new business.

Solution

Web Design and Development

We revamped FC Engineering’s website to deliver a modern, user-friendly experience. The design emphasized their expertise in analog and digital engineering, mechanical systems, and software design, while simplifying navigation to showcase services, case studies, and contact information.

A custom contact form and scheduling tool streamlined lead generation and consultations, boosting client engagement. The site was fully optimized for mobile, integrated with Google Analytics for performance tracking, and built to meet user and business needs effectively.

FC Engineering Home Page Contact Banner
FC Engineering DAQ Broad Text Engineering Services Landing Page

Search Engine Optimization (SEO)

To improve visibility and attract new clients, we optimized the website’s content and structure for search rankings. This included refining metadata, enhancing content quality, and targeting industry-specific keywords. We also addressed technical SEO issues such as- site speed, mobile responsiveness, and internal linking, resulting in a significant boost in organic traffic.

Pay Per Click (PPC)

We launched a targeted PPC campaign to attract engineering managers and decision-makers seeking specialized consultancy services. Ads featured compelling calls to action and focused on keywords related to engineering, medical devices, and digital design. By optimizing the budget, we lowered the average cost per click, increased traffic, and improved key metrics such as active users, sessions, and conversions.

Final Product

The following images show select pages of the brand’s website before our work.

See some of the work we did for FC Engineering Services.

Results

The impact of the new website, SEO enhancements, and PPC campaigns was immediate. Within four months, FC Engineering experienced a 429.2% increase in active users, a 368.6% rise in sessions, and a 304.17% growth in engaged sessions. Conversions surged by 1,333.3%.

429.2%

Increase In
Active Users

368.6%

Increase In
Sessions

1,333.3%

Increase In
Conversions

Organic traffic rose by 75%, with organic sessions up by 92.31%. PPC results were equally strong: active users increased by 495.2%, sessions by 468.2%, and engaged sessions by 373.8%. Clicks jumped 660.5%, impressions grew 222.2%, and the average cost per click dropped 71.4%.

660.5%

Increase In
Clicks

222.2%

Increase In
Impressions

495.2%

Increase In
Active Users

468.2%

Increase In
Sessions

Google Analytics Clicks and Total Impressions screenshot for the period May 2023 through May 2024.

Graph showing Total Clicks and Impressions within the first year of website launch.

The results showcase the success of our integrated approach. FC Engineering’s new website is now a robust lead-generation tool, supported by SEO and PPC efforts that drive qualified traffic and boost conversions. The client is thrilled with the site’s improved functionality, aesthetics, and significant growth in visibility and engagement.