Implement These 17 Digital Marketing Strategies in 2025

An airtight marketing strategy can give your business the edge to carve out a lead in today’s business landscape. Distinguishing one marketing strategy from another and figuring out how they complement each other can be confusing, which is why many businesses hire marketing agencies. In this guide, we’ll clarify those doubts, discover marketing strategies to drive revenue growth and explore topics like:

• What is a digital marketing strategy?
• How digital marketing strategies can make a difference
• 17 digital marketing strategies you need to implement
• How to build a digital marketing strategy
• Frequently asked questions about digital marketing

Follow the Coalition Technologies blog to learn more about new types of digital marketing strategies and other expert tips to boost your revenue.

What Is a Digital Marketing Strategy?

Before discussing the most effective digital marketing strategies in 2025, let’s first understand them. A digital marketing strategy is essentially a roadmap for your business that outlines your online activities, defines how you’ll achieve your marketing goals, and accomplishes the ultimate goal of driving substantial revenue growth. 

A well-planned marketing strategy accounts for your target audience and top industry competitors, along with the resources available to you, to chart a cohesive path forward. Without a clear plan, your marketing activities risk being disjointed and ineffective, providing minimal return on potentially massive investments. 

Distinguishing Digital Marketing Strategies, Campaigns, And Tactics In 2025

It’s easy to confuse these terms, which is why it’s so important to understand the difference between marketing strategies, campaigns, and tactics. While these terms are often used interchangeably, they form a critical hierarchy.

• Strategy: The various types of digital marketing strategies are at the top of the hierarchy, representing your overarching plan for achieving your marketing goals—from increasing brand awareness to boosting sales. This level answers the ‘what’ and the ‘why’ of your marketing activities.
  
• Campaign: A digital marketing campaign is a focused and time-bound plan to accomplish a particular objective within your overall strategy. It answers the ‘how’ of your digital marketing strategy in 2025. Campaigns have strict start and end dates, and you can (and should!) measure their performance with metrics.
  
• Tactics: These are the specific actions you take within a campaign. They could include anything from writing a blog post to sending an email newsletter. These are the building blocks that directly contribute to the success of your campaign and, naturally, your overall strategy.

How Digital Marketing Strategies Make A Difference

There’s a reason why hiring a marketing agency is a top priority for most businesses. The right marketing strategy is paramount for success and is not just about creating a social media presence. Digital marketing strategies in 2025 leverage multiple tools to drive revenue growth and achieve strategic business objectives. Let’s take a look at the broader advantages of having a well-defined strategy:

• Targeted Reach: A strong strategy helps you identify and connect with your ideal customers where they spend their time online. Whether through search engines, social media, email, or other channels, you can use different types of digital marketing strategies to tailor your messaging and content to resonate with specific demographics.
  
• It’s Measurable!: Unlike traditional marketing tools, digital marketing offers sophisticated tracking and analytics capabilities. A well-defined strategy accounts for key performance indicators (KPIs) that allow you to monitor progress, measure the effectiveness of your campaigns, and make adjustments on the fly to optimize your ROI.
  
• Easier Conversions: By understanding your audience’s needs and preferences, you can create targeted digital marketing strategies in 2025, producing content that drives conversions. From signing up for a newsletter to requesting a free demo, a strategic approach optimizes the user journey to encourage conversions.
  
• Flexibility: Contrary to popular belief, creating a digital marketing strategy doesn’t mean committing to a rigid action plan. Instead, these strategies can provide a framework to help you adapt to our dynamic digital landscape, where new technologies and trends are constantly popping up.

17 Digital Marketing Strategies You Need To Implement

Search Engine Optimization (SEO)

SEO is the cornerstone of most successful digital marketing strategies in 2025. SEO refers to optimizing your website and online content to rank higher in search engine results pages (SERPs) like Google. Improving your visibility in organic (non-paid) search results can attract more qualified traffic to your website, increase brand awareness, and ultimately drive more conversions.

Just like the many types of digital marketing strategies, each SEO strategy caters to varying objectives and website needs:

Local SEO	Enterprise SEO	Ecommerce SEO	Technical SEO
Focuses on optimizing your online presence to attract potential buyers looking for businesses in a specific geographic area. Involves Google Business Profile Optimization and local citation-building. [Learn More]	Caters to large and complex websites with thousands of pages. Comprehensive addresses technical SEO, content strategy, link building, and more for larger businesses with complex needs. [Learn More]	These 2025 digital marketing strategies are tailored for online stores. They involve optimizing product and category pages, along with the overall site structure, to improve the visibility of your products and grow web traffic. [Learn More]	Hundreds of minor technical aspects can significantly impact your SERP rankings. These strategies boost your visibility by covering site speed, architecture, data markup, and mobile friendliness. [Learn More]

If the different types of SEO strategies seem confusing, consider hiring a marketing agency to take full advantage of everything in your arsenal. 

Why SEO?

Because it’s the most efficient way to spotlight your business and products in a crowded marketplace where thousands of companies are constantly vying for customer attention. SEO marketing can increase your visibility and your chances of converting traffic into customers. Over 90% of web traffic comes from Google Search, and the right SEO approach puts your business front and center.

Pay-per-click (PPC) Advertising

PPC marketing is one of the most powerful digital marketing strategies in 2025 if you have the time and money to take full advantage of it. This type of digital marketing strategy allows you to place targeted ads on search engines and other online platforms. Unlike organic search results, which rely on SEO, PPC ads appear at the top or bottom of search engine results pages and on various websites within advertising networks, including Google Display Network. 

You can use this marketing strategy to drive revenue growth through:

• Google Ads
• Facebook Ads
• Instagram Ads
• Enterprise PPC

PPC campaigns require careful planning, keyword research, and on-the-go optimization to deliver results. These campaigns can involve:

• Search Engine Ads: These are the most common type of PPC ads. They usually appear at the top of search engine results pages when users search for specific terms you’ve bid on. If you’re building a PPC digital marketing strategy in 2025, these ads will almost certainly be a part of it.
  
• Display Ads are visually engaging ads that appear on advertising networks. They target users based on set demographics and interests and are typically used to build brand awareness and reach wider audiences.
  
• Social Media Ads: Customers spend most of their time online on platforms like Instagram, Facebook, and X. Social media ads allow brands to leverage these high-engagement platforms and use highly sophisticated tools to target buyers based on their interests.

Why PPC?

Businesses in 2024 spent an estimated $210 billion on search ads alone, and it’s easy to see why. PPC advertising is a cost-effective way to reach specific demographics, giving businesses precise control over their targeting and budget. Since it’s highly measurable, PPC allows continuous optimization and perfectly complements other top digital marketing strategies in 2025, such as SEO.

Email Marketing

This type of digital marketing strategy is almost always recommended when businesses hire marketing agencies. 

Why? 

Email marketing is virtually unparalleled in terms of ROI. It is ideal for nurturing leads, building on existing customer relationships, and driving repeat purchases. It allows you to communicate directly with your target audience, deliver personalized messages, and build a loyal community.

The most significant advantage of a well-defined email marketing strategy is that it pays dividends over time. Customers might not click through your emails and purchase something every time, but they will remember your brand when they’re looking to buy a product. As a top digital marketing strategy in 2025, email marketing ensures your brand remains at the top of a buyer’s mind when it matters most.

Why Email Marketing?

80% of retail businesses believe email marketing significantly helps with customer retention. This strategy is also highly cost-effective, providing an outsized return on investment compared to most other marketing strategies. 

Social Media Marketing

Social media marketing strategies drive revenue growth, but more importantly, they play a massive role in building brand awareness. These strategies allow you to create the trust and brand recognition customers seek before buying products from unknown businesses. This is done through:

• Platform Selection: Selecting the right platform is crucial for executing a digital marketing strategy in 2025. The key is to focus on platforms that best align with your target audience and offer the most effective engagement opportunities.
• Content Strategy: This type of digital marketing strategy revolves around content. Brands typically develop content calendars outlining the content formats they can use to connect with buyers.
• Community Building: A top priority of social media marketing is building a sense of community, usually through consistent engagement. Reply to comments, run contests, and convince your audience that your brand is worth their investment. 

Why Social Media Marketing?

Social media marketing is one of the best ways to connect with and convert buyers personally. 73% of buyers believe positive brand perception is linked directly to social media promotion. Building a community takes time, but if done well, it can become an organic source of consistent lead generation. Platforms like Instagram and Facebook offer powerful reporting tools, providing insights into consumer behavior and preferences. 

Content Marketing

In 2025, this digital marketing strategy will allow businesses to boost traffic and conversions organically in 2025 by providing relevant, high-quality content. It’s not about selling directly; it’s about providing valuable information that educates, entertains, or solves a problem for your target audience.

Why hire a marketing agency to create blogs and infographics if they don’t directly sell products? Let’s look into the advantages of this type of digital marketing strategy with an example.

Say you’re a business that sells organic pet food. Instead of bombarding potential buyers with ads they won’t remember. You can instead create a high-quality blog with informative articles about pet nutrition featuring healthy recipes, training tips, and more. This gives those potential buyers a reason to organically revisit your website and share your content on their social media channels. Ultimately, your brand will be at the top of their minds the next time they’re looking for pet food.

Why Content Marketing?

This 2025 digital marketing strategy is powerful for establishing thought leadership and driving organic traffic to your website. You build trust, credibility, and long-term relationships by providing valuable content that addresses your audience’s needs. Content marketing is also highly cost-effective and sustainable, as you don’t invest in ads that may or may not show a return.

Video Marketing

Video marketing has exploded in recent years, becoming a dominant marketing strategy that drives revenue growth, especially with the rise of TikTok and Instagram Reels. Video content is more accessible and engaging than ever before. It’s a powerful medium for capturing attention, conveying complex information, and building emotional connections with your audience.

This type of digital marketing strategy includes video content like:

• Product announcements
• Q&As with brand reps
• Collaborations with influencers and subject experts (such as interviews)
• Event announcements
• Product tutorials

Why Video Marketing?

If you’re looking for a digital marketing strategy in 2025 that offers a consistently effective way to engage buyers and convey information, video marketing should be your go-to. 89% of businesses already use video as a marketing tool, whether for showcasing new products or funneling traffic to their websites with ads.

Voice Search Optimization

The term might sound futuristic, but this strategy is highly relevant to our present-day reality. Voice search optimization (VSO) capitalizes on the rapid proliferation of smart speakers, AI-powered voice assistants on phones, and other voice-activated devices. 

Why hire a marketing agency for VSO? Visibility! This strategy ensures your content remains visible for the growing number of voice-based searches. For instance, a restaurant could use this digital marketing strategy in 2025 to boost its visibility by focusing on conversational keywords, such as ‘best pizza places near me.’ If a potential customer in the area asks Siri for recommendations, that restaurant will be more likely to be recommended.

Why Voice Search Optimization?

Optimizing for voice search is an investment in future-proofing. This type of digital marketing strategy involves recognizing that potential buyers are changing how they search and shop. The sooner businesses adapt to this change, the more they’ll benefit. 

Web Design

Web design plays a critical role in other digital marketing strategies, such as SEO, and can be considered an essential digital marketing strategy in 2025 in its own right. After all, your website is the face of your brand online and determines the first impression you make on new visitors. You can bring in thousands of visitors through a great social media campaign, but they’ll quickly click off if your website doesn’t inspire confidence.

It’s worth pointing out that web design marketing isn’t just about website structure and presentation. This strategy also covers UX and UI design, mobile optimization, technical improvements like page speed optimization, and accessibility. 

Why Web Design?

A great marketing strategy to drive revenue growth won’t be helpful if your website isn’t equipped to leverage it. A well-designed website builds credibility with new visitors, improves engagement, and drives conversions by making life easier for your buyers. This digital marketing strategy is a crucial investment in 2025, and it can ultimately determine the success of your SEO, social media, and email marketing strategies.

Account-based Marketing (ABM)

The digital marketing strategies discussed so far have mainly focused on reaching a broad audience. ABM stands apart as a more focused growth strategy for B2B brands. Here, the sales and marketing teams identify companies that would fit your business and focus their resources on a select group of valuable accounts. 

Why ABM?

As a more focused, personalized approach, ABM prioritizes stronger relationships and accelerates the sales cycle. It also delivers high ROI! Since you already know which accounts to target, you can conserve your resources and funnel them into creating more personalized campaigns that are more likely to deliver results. If your business lacks a dedicated marketing team, you can hire a marketing agency to develop and execute those targeted campaigns.

Generative Engine Optimization (GEO) Marketing

This 2025 digital marketing strategy is relatively new, with many experts calling it ‘the new SEO.’ This strategy should be on your radar if you’re looking to optimize your website for the changing nature of search. GEO marketing covers:

• Semantic Optimization: An estimated 80% of consumers are expected to use AI-powered search tools next year, signaling a shift from general to more specific and natural searches. GEO prepares your content for that shift by focusing on natural language and semantically related terms, highlighting your website’s relevance to search engines.
  
• Structured Data Implementation: Implementing structured data helps search engines understand what your content is about and how each page is linked to the others, making it easier for them to extract relevant information and spotlight it in features like Featured Snippets.
  
• Building Authority: Topical authority is king for this type of digital marketing strategy. A GEO digital marketing strategy in 2025 will typically focus on building a cluster of high-value content around a core topic to demonstrate expertise to users and search engines.

Why GEO?

A GEO strategy is essential for a business that wants to stay ahead of the curve. More than just driving sales, this strategy ensures your website stays relevant as searchers move to AI-assisted technologies. 

AI Digital Marketing

Unsurprisingly, AI is a hot topic in discussions of marketing strategies that drive revenue growth. This digital marketing strategy for 2025 uses artificial intelligence and machine learning tools to enhance and automate marketing workflows. What does that mean in practice?

• AI algorithms generate personalized recommendations by analyzing user data, such as purchase behavior, demographics, and interests. These recommendations include product recommendations, targeted ads, and marketing chatbots.
  
• Predictive analytics based on historical data to predict future trends, create customer behavior forecasts, and identify new growth opportunities.
  
• Campaign automation that frees up valuable resources. AI algorithms can automate ad bidding, audience targeting, and website performance optimization, freeing marketers to focus on more important ventures.

Why AI Digital Marketing?

AI as a digital marketing strategy in 2025 isn’t a complete replacement for SEO and PPC, but it still has much to offer through resource optimization. Automating time-consuming tasks like campaign management (with enough oversight!) can give you a massive advantage if you work with limited resources. 

AR and VR Marketing

Augmented reality and virtual reality experiences are here to stay, especially with the emergence of new iterations of consumer-grade hardware like the Apple Vision and Oculus Quest series. As more buyers move into the space, this type of digital marketing strategy ensures your business stays in the conversation.

AR and VR both hold incredible potential for transforming how your business interacts with audiences. AR gives customers the power to visualize products in their environment. They can try on clothes virtually, visualize the features of a new car, or see how a new piece of furniture might look in their living room.

VR is equally promising through the lens of this digital marketing strategy in 2025. You can tell compelling stories, create immersive experiences, and connect with potential buyers. A tourism company, for example, could make a virtual world tour experience delivered straight to living rooms worldwide.

Why AR/VR Marketing?

Why hire a marketing agency to work on AR and VR marketing? Because it’s always worth being at the forefront of new marketing experiences. As more customers buy into the VR ecosystem, your business could get a massive competitive advantage by being the first name they see. 

Conversion Rate Optimization (CRO) Marketing

CRO is about improving your website to increase the percentage of users who complete a determined action. This could be anything from signing up for a newsletter to buying a product. This is a crucial digital marketing strategy in 2025 for businesses struggling to encourage customers to take that last step. 

This type of digital marketing strategy hinges on your understanding of user behavior. From planning to execution, you need to be able to identify areas of friction within the customer journey and implement the right changes to ease that friction. 

This process starts with website data analysis that reveals how visitors interact with your website. Then, marketing experts can perform A/B testing to see which changes would generate the best possible results. This marketing strategy drives revenue growth by enhancing and tailoring the user experience to put conversions front and center, answering questions like:

• Which call-to-action button gets more clicks?
• Which blog headline encourages people to check out our products?
• Which version of our home page is most effective at getting newsletter signups?

Why CRO Marketing?

As far as top digital marketing strategies of 2025 go, you can’t beat CRO if you’re looking to maximize the return on your marketing investment. This continuous process of testing and refining allows you to generate more conversions without necessarily increasing traffic. 

Affiliate Marketing

Affiliate marketing is a performance-based approach in which businesses reward their affiliates for each visitor or customer they bring. This mutually beneficial partnership offers an excellent way for brands to grow their reach by leveraging the influence of broader affiliate networks. 

This type of digital marketing strategy requires an initial investment. Businesses must create an affiliate program and generate unique tracking links for each affiliate. These affiliates must also receive marketing materials such as banners or product descriptions. 

Why Affiliate Marketing?

If we’re comparing the top digital marketing strategies of 2025, affiliate marketing offers a more cost-effective way to expand your reach and tap into customer segments. Since it’s performance-based, businesses only need to pay for results, significantly minimizing the risk.

Privacy-first Marketing 

Privacy-first marketing is an excellent example of why hiring a marketing agency is worth it. Now more than ever, customers are aware of the importance of personal data protection, and they’ll consciously reject marketing strategies that don’t respect their concerns.

This customer-centric approach puts customer data protection front and center. The goal is to build trust with potential buyers by providing transparent data usage policies and giving them more control over their personal information while creating personalized experiences. In 2025, this digital marketing strategy includes:

• Obtaining explicit consent from users before collecting their data and explaining how it might be used.
• Implementing robust security measures to protect customer data.
• Anonymizing user data whenever possible.

Why Privacy-first Marketing? 

This approach to digital marketing is essential in today’s privacy-conscious environment. 48% of consumers feel they would stop buying from businesses that don’t respect their privacy. By catering to these concerns, your brand can seize a unique opportunity to build lasting trust with buyers.

Sustainability and Ethical Marketing

Like with privacy, consumers prefer buying from brands that prioritize environmental and social responsibilities. This type of digital marketing strategy capitalizes on that preference by communicating your values to your target audience. 

In 2025, this digital marketing strategy can be seen through ads highlighting how a business uses sustainable packaging and minimizes waste. Similarly, companies can highlight their commitment to environmental and social causes through content marketing that walks potential buyers through the product life cycle, showing how the products are made sustainably and recycled. 

Why Sustainability and Ethical Marketing?

This might not seem like a marketing strategy directly driving revenue growth, but it’s worth considering. Communicating your brand’s values is essential to building brand awareness and loyalty. By doing so, you’re not just showcasing high-quality products; you’re giving potential customers a chance to contribute to the world positively.

Omnichannel Marketing

A huge reason why businesses hire marketing agencies today is that customers now interact with brands in increasingly unpredictable ways. Creating a digital marketing strategy in 2025 isn’t as simple as assuming buyers will go from search engine results to your store page.

Instead, they might research your business on your Instagram and Facebook pages. They might follow up by downloading your mobile app or checking your GBP reviews. Omnichannel marketing ensures that customers get a seamless and integrated brand experience wherever they are. 

Why Omnichannel Marketing?

Omnichannel marketing creates consistent and personalized experiences across channels, making it easier for customers to interact with and purchase your products. This holistic approach is vital if you’re looking to maximize the impact of your other marketing strategies.

How To Build A Digital Marketing Strategy in 2025

Now that you’re familiar with the different types of digital marketing strategies. You’re ready to start building your own. Follow these seven steps to create an effective marketing strategy:

1. Define Your Target Audience: Take the time to understand your ideal customer’s interests, demographics, and online behavior. Create buyer personas that establish these traits and use them to inform your future marketing decisions.
   
2. Establish Clear Objectives: Set clear and measurable marketing goals. What do you want to achieve with your marketing campaigns? Is the goal to increase brand awareness, boost sales, or generate more leads?
   
3. Analyze Competitors: Competitor analysis is vital. Analyze your top competitors’ strengths and weaknesses. Identify opportunities to stand out with your new digital marketing strategy in 2025.
   
4. Choose Marketing Channels: Identify channels that best align with your buyer personas and match your brand’s strengths.
   
5. Set a Budget: Determine how much you can invest in your marketing efforts. Should you hire a marketing agency? Which channels offer the best ROI?
   
6. Choose a Strategy: Now that you’ve set a budget, consider the available marketing strategies and identify the ones that best align with your objectives.
   
7. Execute Your Strategy: Implement your plan and monitor its performance regularly. Use analytics tools like Google Analytics to track key metrics like conversion rates and identify areas for improvement. Then, use these insights to optimize your next campaign.

Build The Perfect Digital Marketing Strategy in 2025

Can’t decide on the best types of digital marketing strategies for your business? Work with an award-winning digital marketing agency and give your business the boost it deserves in 2025. Contact us for a free consultation and see how our marketing strategies can drive revenue growth today.

Frequently Asked Questions (FAQs)

What is the digital marketing strategy that tracks users across the web?

Many digital marketing strategies, including SEO, PPC, and CRO, use user data to inform their campaigns. However, remarketing is one approach that primarily relies on this tactic. It is often used to convert users who have interacted with your store.

Why hire a digital marketing agency?

Hiring a digital marketing agency gives you access to specialists with years of experience crafting successful marketing campaigns. You can save time and money by investing in strategies that guarantee results.

Is digital marketing legit?

Yes. Digital marketing is a legitimate way to reach and convert customers online. In 2025, businesses can ethically develop digital marketing strategies to achieve short—and long-term objectives.