As the digital marketplace and consumer behavior continue to evolve, WordPress remains a top choice for brands targeting ecommerce success in 2025. But what’s changed with the platform since its inception, and how exactly do brands use WordPress to scale?
Find out with this quick Coalition Technologies overview as we peel back the layers and examine the biggest WordPress site statistics.
Table of Contents
The Rundown
The most important statistics of the year for this platform are:
- 44% of all websites run on WordPress.
- WordPress websites publish 27 posts a second, with only seven of those coming from personal blogs.
- The most popular WordPress plugins are Yoast SEO, WooCommerce, and Contact Form 7.
- The average paid WordPress theme costs around $60.
- WordPress websites get just over 2.6 million monthly searches.
General WordPress Statistics
WordPress commands a hefty 61% of market share if we’re looking at core content marketing systems (Shopify, Wix, Squarespace, etc.) Such a massive percentage tells us that WordPress isn’t just performing well with ecommerce, it’s dominating.
Shopify and Wix are in second and third place with 6.8% and 5%, respectively. It’s fair to assume that WordPress’s dominance comes from its sprawling network of plugins and adaptability, which make it a good fit for everyone, from small local stores to larger mid-sized businesses.
Source: W3Techs
Percentage of Websites Using WordPress
An incredible 44% of websites globally run on WordPress, compared to the 61% CMS market share. This statistic highlights WordPress’s central position as the go-to choice for content management systems for brands and smaller creators. The platform’s ability to cater to the broadest possible audience has helped cement this position.
Source: W3Techs
WordPress’s Historical Growth
WordPress’s story since its inception in 2003 has been one of making all the right choices. There’s no better way to show that story than to look at the platform’s growth over the last decade. The platform has grown almost consistently by 2.5% annually, with the growth rate slowing down in 2022 but still continuing through 2025.
Source: W3Techs
International WordPress Usage
One interesting WordPress site statistic looks at the platform’s international usage. According to this WordPress statistic, 71% of WordPress websites are in English, while Spanish and Indonesian hold the second and third spots at 5% and 2%, respectively.
Source: FinancesOnline
Hourly Publishing Volume on WordPress
As a platform, WordPress gets 27 posts per second across all its websites combined. Seven of those come exclusively from blogging websites. That adds up to 8.5 billion posts a year. We can attribute that impressive publishing volume to WordPress’s robust CMS and plugins that make writing effortless, whether you’re running a store or a blog.
Source: Master Blogging
Number of Websites Using WordPress
Let’s translate those percentage numbers from the earlier WordPress statistic about market share into a concrete figure. WordPress’s 44% overall market share translates to 521 million commercial websites. If we add personal blogs to that count, it adds up to just over 1.2 billion websites.
Source: Netcraft
Monthly WordPress Search Volume
There are around 2.6 million monthly searches for WordPress websites every month. This immense search volume only highlights the platform’s dominance in terms of SEO and as an ecommerce solution. There’s clearly a sustained interest from a wide audience, including bloggers, small businesses, and enterprises, to leverage WordPress’s CMS and website creation features.
Source: Hostinger
WordPress Theme Statistics
The Most Popular Themes on WordPress
With thousands of free and premium themes to pick from, this WordPress site statistic looks at the most popular themes on the platform overall. Let’s focus on the big four here:
- Hello Elementor is the most popular WordPress theme, adopted by around 18,000 websites.
- Astra comes in second place with just over 12,500 websites.
- Divi is neck-and-neck for the second-place spot, with around 11,500 websites using the theme.
- GeneratePress, a lightweight and easy-to-use theme, is in fourth place, with 10,000 websites using it.
Source: BuiltWith
Total Number of WordPress Themes
There are currently just over 13,000 free themes to choose from on WordPress, with another 12,000 paid options. These WordPress statistics add up to around 25,000 themes, with new ones being added daily thanks to WordPress’s vibrant developer community. The platform makes it easy for developers to create custom themes. Building new solutions is fast, effective, and almost always worth it.
Source: WordPress
WordPress Tip: Going Custom with WordPress
Going for a custom WordPress solution gives you unparalleled flexibility compared to free and even paid options on the market. Many free themes are highly restrictive in terms of compatibility and adding new integrations if you’re unfamiliar with coding and WordPress’s vast plugin ecosystem.
If you’re working with experienced web designers, they can dive into the code and add new integrations whenever needed as you gradually scale your store up. WordPress statistics already show us how popular the platform is, and a store needs to be agile enough to accommodate that traffic and changing consumer demands.
WordPress Theme Prices
According to this WordPress site statistic, the average paid WordPress theme costs around $60. The overall range of these themes varies significantly, from $8 for the cheaper ones to over $250 for the pricier options. More expensive themes tend to have additional functionality and better animations.
Source: CodeinWP
WordPress Plugin Statistics
Total WordPress Plugins
There are over 60,000 plugins currently available on the WordPress store. This includes categories like:
- SEO
- Email marketing
- Site optimization
- Shipping
Source: WordPress
Most Popular WordPress Plugins
The most popular WordPress plugins are used by millions of websites worldwide, these include:
- Yoast SEO: An all-in-one SEO solution. It doesn’t beat working with an SEO expert, but it’s an acceptable short-term fix if you’re just starting out.
- WooCommerce: WooCommerce is one of the most popular open-source ecommerce plugins, making store management a breeze. It’s also highly compatible with WordPress.
- Contact Form 7: This plugin makes it easy to create forms across your WordPress website, whether it’s for newsletter signups or to contact you.
- Google Site Kit: This useful plugin bundles several of Google’s most essential services into one package: Google Analytics, Search Console, AdSense, and more.
- Elementor: You might remember Elementor’s popular theme earlier in this list. This plugin is designed to simplify WordPress page design with drag-and-drop features.
Source: WordPress
WordPress Security Statistics
Biggest Threats to WordPress Websites
This underrated WordPress site statistic covers the biggest threats to blogs and ecommerce stores on the WordPress platform. Around 99% of vulnerabilities in WordPress websites are directly linked to plugins and themes, with plugins making up most of that percentage.
Source: SolidWP
WordPress Attack Rate
Cybersecurity has never been more critical for ecommerce websites, with hackers attempting to access the average WordPress website every 28 minutes.
Source: Wordfence
That’s why proper WordPress maintenance is so essential. Regular maintenance ensures your plugins and themes are up-to-date and also patches up any security vulnerabilities.
Start Building With WordPress Today
These WordPress statistics make one thing incredibly clear: this is the best time to start your ecommerce journey on WordPress. Start off on the right foot with award-winning web designers who have already built hundreds of successful WordPress sites. Contact Coalition Technologies for a free consultation and get started today.
Frequently Asked Questions
Is WordPress still in demand?
Yes, WordPress statistics show that:
- WordPress has a 44% overall market share.
- WordPress has grown 2.5% annually almost every year since 2003.
- WordPress gets 27 posts from websites every single second.
How can I grow my WordPress website?
Considering how competitive ecommerce has become in 2025, you’ll need an ironclad WordPress marketing strategy if you’re looking to grow. You can grow your website through SEO, PPC, or a combination of both if you’re working with a top-rated digital marketing agency, like Coalition Technologies.
Are custom WordPress solutions worth it?
Yes, if the WordPress statistics are any indication, it pays to have a custom solution that can incorporate all the integrations and features your store needs. The added flexibility and reliability of a custom solution ends up paying for itself in the long term, and it’s one of the best ways to create a memorable experience for shoppers.
