With Earth Day right around the corner, it’s the perfect time to think about sustainable marketing. In a world where 30% of customers spend more on environmentally sustainable brands, highlighting your business’s eco-friendly practices can make a massive difference. From nailing that Earth Day aesthetic to mindful messaging, find out everything you need to know with this Coalition Technologies email campaign guide.
Table of Contents
The Rundown
In this Coalition Technologies overview, you’ll learn more about:
- Outstanding examples of Earth Day email marketing
- Crucial strategies to help you communicate your sustainable business practices to buyers
- How an expert agency can help you build the perfect Earth Day marketing campaign tailored to your brand
Outstanding Earth Day Email Campaigns
A Simple Thank You
The biggest takeaway from Mount Sunny’s email campaign is that sustainable marketing practices don’t have to be larger than life. Earth Day is, ultimately, a very grassroots event that shines a spotlight on something universal.
To that end, Mount Sunny decided to take a very down-to-earth approach for this email. The calm, earthy tones align perfectly with the email’s subject, and the large font size used for the headline immediately draws you in. Once the reader is engaged with the premise, they’re presented with a great discount code right at the end–an invitation to participate in Earth Day.
There’s very little text here. The email wastes no time generating interest and giving you a reason to click through with a discount code and a simple CTA button. Lastly, the deadline creates a sense of urgency without cluttering the design. This sustainable marketing email is the perfect example of conciseness.
From: Mount Sunny
From: Bite
Setting an Example
Bite’s campaign is a masterclass of following sustainable marketing practices without being preachy. The bold headline ‘Your small change can make a difference’ immediately grabs your attention, and the calm blue colors align perfectly with the email’s theme.
It’s worth pointing out that the email doesn’t start with a paragraph introducing Earth Day or even mentioning their products. Instead, they use bold font and a striking statistic from the get-go to highlight a concrete achievement.
Bite establishes credibility in a single sentence and invites customers to participate in change. You’ll notice there’s no discount code here because the email doesn’t really need one. The target audience is environmentally conscious shoppers, and the reward is the opportunity to make a difference.
Passing It On
Inviting customers to contribute to a cause is an excellent sustainable marketing practice, and Alma Coffee’s Earth Day email sets a great example.
The introduction is as simple as can be: it introduces Earth Day and makes a statement about the brand’s commitment to sustainable business practices. The email goes beyond mere acknowledgment by highlighting a meaningful incentive: they’ll be donating some of the proceeds to The Canopy Project.
What makes this sustainable marketing email successful is its focus on meaningful community involvement rather than a hard sell. Even the CTA invites readers to learn more about the initiative with a blog post instead of directing them to a product page.
From: Alma Coffee
From: Finn
Going Beyond Earth Day
Consumers are increasingly aware of greenwashing and sustainable marketing practices that only pay lip service to issues. Only 36% of consumers think major brands have proposed meaningful environmental solutions.
Finn’s Earth Day campaign strategy was to attack that doubt. The headline establishes the brand’s commitment to being eco-friendly not just on Earth Day but every day. The minimal copy reflects the brand’s no-nonsense approach to sustainability, with the CTA upfront.
What stands out here is Finn’s ability to back up their claims by comparing their sustainable products with most alternatives. If your brand has invested in sustainable initiatives, your Earth Day email is the perfect opportunity to show your customers.
Offering a Strong Incentive
Another effective, sustainable marketing practice is to engage your customers with a gift. Rivian uses the occasion to highlight a limited-time offer and an invitation to invest in a more eco-friendly future.
Rivian’s Earth Day email offers readers a $5,000 discount upon trading in a gas-powered vehicle. After trading, the email promises a free year of charging on Rivian’s network at no additional cost.
This sustainable marketing email uses a strong financial incentive that ties in directly with a meaningful environmental impact. Rivian urgently highlights the importance of making more sustainable decisions while positioning itself as the top choice for greener vehicles.
From: Rivian
Earth Day Email Marketing Strategies
We’ve seen many great examples of sustainable marketing practices by now. Let’s synthesize those into a few effective email marketing strategies for Earth Day:
Create a Movement With Donations
Alma Coffee’s Earth Day email highlights the impact a movement can have. Don’t just think of Earth Day as an opportunity to sell more products. Instead, engage and inspire your customers by making it easy for them to participate in a cause they believe in.
Be upfront about your brand’s commitment to sustainable business practices and specify where the donations’ proceeds will go. Being genuine is the best sustainable marketing practice. The more transparent you are, the easier it will be to engage your readers.
Back-Up Your Claims
Every sustainable marketing email discusses the brand’s commitment to a more eco-friendly world. Only a select few can actually show it.
Nothing is more impactful and authentic than anecdotes or statistics detailing your brand’s green footprint. If you’ve invested in sustainable efforts like:
- Switching to greener packaging
- Using more eco-friendly shipping solutions
- Supporting local environmental organizations
Use your email to highlight those efforts to convert readers. Consider creating an SEO-friendly blog around your eco-friendly initiatives and inviting readers to learn more with a catchy CTA.
Stand Out With The Format
Nearly every example of sustainable marketing practices we’ve shown uses earthy tones or contrasting colors to draw in the reader and align with sustainable values. Every part of your email, from the headline to the CTA button, is a tool that should be used to convert the reader. Even the subject line can be optimized to be more visible, like with an Earth emoji.
Leverage An Expert For The Big Day
That said, we understand designing a conversion-oriented email that aligns perfectly with your brand values is easier said than done without a dedicated marketing team. That’s why most fast-growing businesses prefer to work with dedicated email marketing agencies to design major campaigns.
Whether for Christmas or Earth Day, a marketing agency can use its in-house resources to build a tailored, sustainable email marketing campaign around your brand. They can use the correct set of sustainable marketing practices that align perfectly with your needs to deliver a significantly higher ROI than an unoptimized in-house campaign.
Highlight a Milestone
Remember, your Earth Day email doesn’t necessarily have to hard-sell a product. Companies like Bite used the occasion to highlight their sustainable business practices with an important milestone. If a more direct message doesn’t align with your brand values, you can use this email campaign to establish credibility with potential buyers.
Build The Perfect Earth Day Marketing Campaign
Environmentally conscious buyers are increasingly aware of insincere marketing, and the wrong move could result in losing trust with potential buyers. Work with a leading digital marketing agency to build the perfect email marketing campaign this Earth Day. Contact Coalition Technologies today for a free consultation and learn how we can help you create a hard-hitting campaign with effective sustainable marketing practices.
