NIC IT Partner

Overview

NIC IT Partner, a trusted IT services provider specializing in cybersecurity, IT support, and cloud services, sought to modernize their website to better represent their growing business. Their goal was to create a website that would not only provide valuable information to current and potential clients but also serve as a marketing tool to drive new business. With a primary focus on attracting small to medium-sized business owners in industries such as finance and healthcare, NIC IT Partner required a comprehensive digital strategy that included web design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

See how we successfully designed and developed a lead generation WordPress website for NIC IT Partner, helped boost user engagement, improved keyword ranking positions, and generated more leads.

Problem

Before the redesign, NIC IT Partner’s website was outdated and lacked the modern features necessary to effectively showcase their expertise in IT services. While the website was functional, it was not optimized to attract or convert potential clients. NIC IT Partner’s goals were clear: they needed a website that looked contemporary, communicated trust, and clearly outlined the breadth of their services, including IT support, cloud solutions, cybersecurity, and disaster recovery. Additionally, they wanted the website to be easy to update and maintain, with a focus on scalability for future growth. The client also needed a strong digital marketing strategy to ensure their website was visible and competitive in a highly competitive IT services market.

NIC IT Partner 404 page

Solution

To address these challenges, we implemented a comprehensive solution encompassing website design and development, SEO, PPC campaigns, and social media marketing.

Web Design and Development

The redesign of the NIC IT Partner website focused on creating a modern, user-friendly interface with a clear and concise navigation structure. The primary goal was to ensure visitors could quickly access the information they needed, whether they were looking to learn about the company, explore services, or inquire about specific solutions.

We modernized the brand’s logo, and the color scheme was refreshed to align with NIC IT Partner’s innovative and professional image. We added a hero video on the home page showcasing the brand’s team in action, enhancing user engagement and trust.

Updated Logo for NIC IT Partner
NIC IT Partner About Us Team Page

Each of NIC IT Partner’s core services, including IT support, cloud services, cybersecurity, and disaster recovery, was given dedicated landing pages with detailed information about offerings and solutions. Clear call-to-action (CTA) buttons, such as “Schedule a Free Consultation” and “Learn More” were strategically placed to encourage visitors to reach out for services. A contact form was also simplified to improve conversion rates.

Pay-Per-Click (PPC)

PPC advertising was essential for generating immediate leads and increasing the visibility of NIC IT Partner’s services. We launched targeted PPC campaigns using Google Ads, with a focus on generating qualified leads. We created and optimized campaigns by reviewing keyword lists and adjusting cost-per-click (CPC) bids. Targeting was refined to ensure ads reached the most relevant audience.

The campaigns were specifically designed to drive leads for NIC IT Partner’s core services, especially cybersecurity and IT support, which are in high demand. We analyzed the performance of ads to measure the return on ad spend (ROAS) and adjusted accordingly to maximize conversions.

NIC IT Partner Cloud Services Smart Campaign Banner
NIC IT Partners Disaster Plan Infographic Post

Social Media Marketing

To amplify NIC IT Partner’s brand presence and engage with potential clients, we revamped the social media strategy. The focus was on building awareness, educating the audience about IT services, and driving traffic to the website. We developed a social media content calendar to ensure consistent and timely posts across platforms such as multiple channels.

Posts were crafted to highlight NIC IT Partner’s expertise in cybersecurity, IT support, and cloud services, featuring case studies, blog posts, and industry news. We worked with NIC IT Partner to collect and showcase client testimonials on social media to further build trust and credibility.

Search Engine Optimization (SEO)

Our SEO strategy was designed to increase organic traffic and improve NIC IT Partner’s visibility in search engine results. From technical SEO to content optimization, every aspect of the website was fine-tuned to enhance rankings for relevant keywords. Our research identified high-traffic keywords related to NIC IT Partner’s services, including “IT support,” “cybersecurity services,” and “cloud solutions.” These keywords were strategically integrated into service pages and blog content.

Our copywriters wrote optimized blog posts and content for landing pages to target specific customer pain points, such as cybersecurity threats, data privacy regulations (e.g., HIPAA), and IT management best practices. This content was aimed at both educating users and driving traffic.

To help grow the brand’s domain authority, we crafted a backlink strategy for the NIC. We analyzed competitors’ backlinks to identify opportunities for securing new link opportunities. Our outreach team contacted several industry websites for guest posting and secured backlinks to strengthen NIC IT Partner’s online presence.

We ensured that all technical aspects of SEO were addressed, including improving site speed, optimizing metadata, updating WordPress plugins, and ensuring mobile-friendliness.

Final Product

The following images show select pages of NIC IT Partner’s new website.

Results

The redesign and digital marketing efforts led to significant improvements in NIC IT Partner’s online performance.

The IT Support landing page saw increased website traffic. Year-over-year, this landing page saw a 68% increase in users, a 65.3% increase in new users, and a 73.41% increase in sessions. Additionally, the average session duration grew by 167%, demonstrating a higher level of engagement with the site.

68%

Increase In
Users

65.3%

Increase In
New Users

73.4%

Increase In
Sessions

167%

Increase In
Average Session Duration

At the start of the project, the website ranked for just 23 keywords. Two years later, NIC IT Partner was ranking for 331 keywords, a clear indicator of the success of the SEO strategy.

The streamlined conversion process, combined with targeted PPC and SEO efforts, led to an increase in leads. NIC IT Partner’s PPC campaigns generated quality traffic, and the website’s improved design and content led to more users filling out the contact form for services.

NIC IT Partner’s website redesign and digital marketing overhaul have positioned them for long-term success. The company now has a modern, user-friendly, fast, mobile-responsive, and easy-to-navigate website that reflects their industry expertise and provides valuable information to potential clients. With improved SEO, PPC, and social media strategies, NIC IT Partner is set to continue growing their business and establishing themselves as a leader in the IT services sector.