Food Fire Knives

Overview

Individuals across the United States (U.S.) can find experienced private chefs who have been vetted on the Food Fire Knives’ (FFK) website, foodfireknives.com. With just a few clicks, users can browse menus, find chefs in their area, and make reservations. The website was slow, and users found it difficult to make reservations. The client contacted us to improve the website’s functionality and appearance, and grow brand visibility. We redesigned sections of foodfireknives.com, and performed a host of marketing services including search engine optimization (SEO), AI SEO, email marketing, pay per click (PPC), and social media marketing (SMM).

See how we improved the functionalities and user-friendliness of the WordPress website, and helped grow organic revenue, by 105.5%, AI-generated search sessions by 266.7%, and clicks by 444%.

Problem

In our audit, we identified broken links, non-optimized content, pages returning 404 errors, and other outdated SEO strategies across the website. Also, several pages had incomplete or missing header tags and meta descriptions. There were oversized images and others were missing image alt text. We also noticed that the brand was not showing up in AI-driven search responses.

The mobile version of the website was buggy. When users tried to make a reservation, the layout was clunky and loaded slowly. Additionally, the brand was unable to leverage email and social media marketing effectively. Previous PPC campaigns had low return on ad spend (ROAS). FFK needed help with refreshing the website, and with showcasing their chefs’ services.

Solution

We simplified the navigation, reservation and payment flows to grow user friendliness and organic traffic. We launched local and AI SEO campaigns to grow organic brand visibility. The new email marketing campaigns helped attract previous and new customers, social media content boosted engagement, and the SEO strategy helped with increasing traffic and revenue.

Website Redesign & Development

We added a video banner and a “How it Works” section to the homepage. Users can find chefs quickly using the Chef Quick Modal view option. We added new filtering options to the layout and navigation menu, clear and bold call to actions (CTAs), and improved how the website looked on mobile devices. We created and optimized new chef profile pages and location specific pages.

FFK’s users can now update their profiles, make reservations, and pay in just a few clicks. We’ve also integrated tools for tracking orders, managing users’ profiles, and leaving reviews. The website is faster, smoother, and works great on any device.

Updated Homepage for Food Fire Knives
Food Fire Knives 404 page

Search Engine Optimization

All H1 tag issues and schema-related issues were fixed and internal links were added across the pages. We implemented redirects, fixed HTTPS issues, added an HTML sitemap so that search engines would be better able to understand and index the website’s pages. To help increase visibility in search engines, we added the Robots.text file with instructions on which pages should and should not be crawled.

Our copywriters added optimized content for main and location specific pages. We added meta descriptions, fixed broken links, and pages returning 404 errors. All oversized images were compressed without impacting their quality, and we added alt image texts to all images.

We were able to gain high-authority placements for Food Fire Knives, including a featured syndicated article on msn.com.

Is a Private Chef Worth It on Vacation? Blog post published on msn.com

AI SEO

The AI SEO strategy we implemented for FFK were aimed at helping with improving the brand’s visibility across AI-driven platforms and search engines. We added an llms.txt file to ensure that Large Language Models (LLMs) could crawl and index the website’s content. We added LLM prompt optimization to help FFK get cited by AI platforms such as ChatGPT, Gemini and CoPilot.

Local Search Engine Optimization

To showcase local chefs to website users, we created new landing pages and Google Business Profiles (GBP) for major service areas across the US. We added optimized descriptions, category and label information, and other content to help users find and engage with chefs in their local areas. When users search with “near me” terms, they are now able to find and engage with chefs closest to their location.

Email Marketing

We targeted leads and also engaged past customers in our email campaigns. We launched several email campaigns including a “Customized Meals for Your Events” promotion, and a “Meet the Chef” series to re-engage former and potential clients.

Social Media Marketing

To grow FFK’s audience we added engaging content across multiple social media platforms. In addition to the engaging posts, we created and posted seasonal videos, themed carousels, and event promotions, including a Memorial Day reel and 4th of July travel promotional video. We revamped the carousel banner on social media channels, showcased behind-the-scenes content, refreshed existing videos, and added content that engaged users across platforms. 

Pay-Per-Click (PPC)

Our paid team created multiple search and shopping campaigns. Among the keywords we targeted in the Google Ads campaigns were “best chef knife set” and “professional kitchen knives”. We created optimized messaging for key landing pages, and consistently A/B tested the content and ad creatives. We paused all low-converting campaigns, and refined the bids on high performing landing pages and SKUs.  

PPC Landing Page for Food Fire Knives

Results

Our efforts helped to achieve strong results for Food Fire Knives. Comparing successive four-month periods, organic sessions grew by 15.2%, engaged sessions were up by 22.3%, and organic revenue grew by 105.5%. Total clicks and impressions also increased by 444% and 416.2% respectively. For this same comparison period, organic conversions rose 47.5%, and overall conversions increased by 29.1%.

Quarter-over-quarter, total revenue increased by 50%, while Google Ads click-through rates rose 138.6% year-over-year, with a return on ad spend (ROAS) of 342.3%.

50%

Increase

in Total Revenue

416%

Growth

In Impressions

342%

Return

On Ad Spend

During the first two months, the open rate in email marketing grew to 36.6%. For this same period, the brand had 0% spam complaints. In the early months of the campaigns, traffic, conversions, and engagement all trended upward. Our efforts helped grow brand awareness, and engage their audience on social media platforms. 

Within a few weeks, FFK started appearing in LLM-powered search results. Within five months sessions from AI-driven search responses grew by 266.7%, engaged sessions increased by 323.8%, and engagement rate rose by 62.2%. 

36%

Open Rate

324%

Growth

In AI-Driven Engaged Sessions

62%

Engagement Rate

Screenshot of Food Fire Knives appearing in Perplexity for results on 10 interesting facts about chefs