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URL : https://cerosjeans.com/
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Business Type : Business to Consumer
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Focus : Ecommerce
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Client Industry : Clothing, Fashion
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Platform : Shopify
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Services Provided : ADA Compliance, Web Development
Overview
Ceros, a Los Angeles boutique, launched its clothing brand Ceros Jeans. They wanted a user-friendly, visually appealing, and fast Shopify Plus website using the same theme as their parent company. See how we quickly developed a new Shopify website and helped the brand grow their website traffic.
Problem
The client wanted a separate website for their affordable and high-quality denim fashion line. Users should be able to see high resolution images of the newest trends and best sellers, quickly see if their interested items are out of stock, access their accounts using social or Google logins, and have the option to receive personalized recommendations.
Solution
To the footer, we added the brand’s logo, trust icons, disclaimers, copyright notices, payment methods, and company address. We developed a simple, expandable mega menu allowing users to easily view and navigate the website.
Our team created a size guide page, developed the home, category, and product pages, and added high-resolution, optimized images.
Other Integrations
Our team customized and integrated the Wishlist King app so customers can add items to their wishlist. The app also assists with email marketing efforts. We used Mailchimp for the client’s email marketing campaigns and for engaging customers across social media, email, landing pages, and other advertising platforms. We integrated the Social Login app for automatic signup/sign-in via social networks and the Good Product Recommendations app to show personalized product suggestions, enhancing the shopping experience and boosting conversions, average order value, and revenue.
Facebook Pixel
The parent company’s pixel ID was not tracking purchase history accurately. Our PPC and development team fixed the incorrect JavaScript and other errors on the order received page. Once we added the tracking code liquid object to the server event, the client was able to accurately track conversions from Facebook ads, build targeted audiences, optimize ads, and remarket to website visitors who have taken some action on the website.
Omega Instant Search
We integrated the Omega Instant Search App to enhance search functionality. The app corrects typos, offers autocomplete suggestions, and refines results with custom filters. We configured it to display item color and size. This app quickly guides shoppers to accurate search results, converting visitors into customers and boosting sales and profit.
ADA Compliance
We assisted the client with making the website ADA-compliant. We added all aria label attributes to the slider buttons, supplied alt texts, ensured contrast-to-text ratios, and addressed other potential ADA compliance issues.
Results
Cerosjeans.com is a well-designed, fast, and user-friendly website, developed quickly without performance issues. The client is pleased with the website’s functionality and our assistance in improving ADA compliance across many of their other websites.