CHOOSE YOUR AUDIT

LEARN ABOUT THE TYPES OF AUDITS COALITION TECHNOLOGIES CONDUCTS AND HOW OUR TEAM USES THAT DATA TO IMPROVE YOUR SITE AND INCREASE CONVERSIONS.

GET A FREE PERFORMANCE AUDIT WORTH $2,500

What Kind of Audit Do You Need?

SEO AUDIT

Performing an SEO audit means the Coalition team will do a deep dive into your business’s KPIs (key performance indicators) and establish the best practices for your brand. We’ll also analyze your competitors and research keywords that are likely to drive transactions.

On the technical SEO side, our team will review your site and discover areas that need improvement and lay them out in order of priority and the time each task will take to be executed.

PAY-PER-CLICK (PPC) AUDIT

A Pay Per Click (PPC) marketing campaign utilizes ad programs on different platforms such as Google, Facebook, and Instagram to boost your page’s visibility. Our PPC audit consists of conducting business and competitor research, audience and demographic analysis, advertising opportunity analysis, and more in order to create a well-rounded strategy.

While building our PPC strategy, we determine key performance indicators and figure out how to meet and surpass your goals. Once the planning stage is complete, we follow up with the creation of the initial report to keep you informed and maintain alignment.

CRO AUDIT

Conversion rate optimization (CRO) is vital to the success of your website. CRO is the method of using a combination of analytics and user feedback to improve the experience and performance of your website.

Our team gathers and reviews your website’s Google Analytics data from the past six months to identify how your site performs on desktop and mobile devices, what your top landing pages are, and the behavior flow of users visiting the site.

EMAIL MARKETING AUDIT

Email is a crucial piece of a successful marketing strategy. While auditing your email strategy, our team will look for ways to enact healthy best practices including segmentation, pop-ups, A/B testing, and other methods.

Having the Coalition team assess these avenues will help direct our focus to the areas that would benefit most and allow us to construct an all-inclusive email strategy to engage or re-engage with past and prospective customers.

ADA COMPLIANCE AUDIT

ADA Compliance refers to the Americans with Disabilities Act Standards for Accessible Design, which states that websites (among other electronic information sources) must be accessible to people with disabilities. Ensuring your site is ADA-compliant comes with a slew of benefits including reducing legal risk, improving website readability (which helps with SEO), increasing market reach, and more.

While auditing your site for ADA compliance, we will check for several items including alt text on images, non-text content, and if your site is keyboard-accessible, among other elements.