Running a successful BigCommerce store is about more than just getting people to click on your link. Hundreds of factors influence every purchase decision, and accurate, engaging content is at the top. Updating ecommerce distributor data, such as product information, can be a massive challenge if you work with multiple manufacturers. Find out how this distribution app makes it easy to manage wholesale distributor data updates and so much more.
The Need For a Unified Management System
Managing content for a BigCommerce store, especially as a more prominent distributor working with multiple manufacturers, is no easy task. You’re juggling various brands and product lines and trying to update hundreds of product pages at a time. A few widespread issues tend to make this task a challenge:
- Product descriptions can be scattered across multiple (often outdated) spreadsheets
- Up-to-date marketing materials need to be accessed from various cloud storage solutions
- Blog posts can be managed on separate platforms
Practices like these are why CONTENT/io is so helpful for store managers. Without proper product information management, you get:
- Brand Inconsistency: Disparate sources can make it nearly impossible to maintain a consistent, unified brand voice, especially for omnichannel businesses targeting multiple platforms. This ultimately confuses potential buyers and weakens brand recognition.
- Wasted Resources: There’s no resource as precious as time in the hectic world of ecommerce, mainly for stores with smaller teams. Managers constantly searching for the right assets and product versions could instead focus on more strategic tasks that drive revenue.
- Scaling Issues: Scale is one of the biggest problems in ecommerce distributor data management. Manual content management will slowly become unsustainable as your store (and product catalog!) grows. Rather than dealing with the increased operational complexity with additional human resources, using an automated solution is more economical.
Easy Management with CONTENT/io
DDS’ BigCommerce app offers an easy, automated way to solve these challenges, massively boosting store efficiency and opening up new avenues for growth. This DDS app serves some of the most popular ecommerce industries, including:
- Home, Garden, & Furniture
- Apparel & Accessories
- Business & Industrial
- Sporting Goods
- Travel & Leisure
BigCommerce distributors can now tackle these issues head-on with a suite of powerful features.
- Centralized Repository: Subscribers get access to a unified ecommerce content repository that covers over 10.6 million SKUs, each sourced directly from top manufacturers and brands. CONTENT/io makes it easy to consult the correct data when updating assets like blogs, product pages, and other marketing materials.
- Streamlined Workflows: DDS’ 300+ pre-built integrations and wholesale distributor data integration help store managers set up and deploy solutions faster and easier than ever. When installed, the app seamlessly integrates widgets, and all required scripts to display updated product data on your product pages.
- Automated Updates: This app’s support for automatic product info updates is one of its strongest suits. Automate repetitive tasks like updating product information to save time and money while reducing the risk of expensive manual errors.
- Acadia: A CONTENT/io subscription includes access to Acadia, DDS’s robust cloud platform. Acadia gives users a powerful suite of tools to verify and edit product content. Since it’s a cloud-based platform, your changes in Acadia will instantly reflect on your product pages, making ecommerce distributor data management significantly easier and faster.
DDS’s BigCommerce app gives store managers a competitive advantage by freeing up valuable time and resources. Since you’ll receive updated product content already formatted to your page specifications, you can also significantly reduce time to market with quick uploads.
Upgrade With The Experts
Whether you’re looking to take your ecommerce store to the next level with CONTENT/io or a custom solution, there’s no better way to grow than working with an award-winning ecommerce expert. Coalition Technologies has helped thousands of BigCommerce stores scale with data-driven solutions. Get a free consultation and find out how we can boost your growth today.
