Shopify Stats: The State of Shopify in 2025

Shopify remains the go-to platform for merchants who need an easily accessible yet robust ecommerce solution. Learning more about the platform — whether the ever-evolving app store, new features such as Shopify Collective, or crucial statistics such as the Shopify conversion rate – can help you take better advantage of everything it offers.

General Shopify Statistics

A Global Ecommerce Solution

Shopify currently powers over 3.7 million live websites worldwide, a testament to the platform’s accessibility and adaptability to merchants worldwide. From small, homegrown sellers to larger enterprises, Shopify is here to stay.

Source: BuiltWith

Shopify’s Revenue in 2024

Shopify generated an impressive $6.02 billion in revenue during the first three quarters of 2024 alone. This Shopify stat indicates that the platform has managed to bolster its strong core product with new, successively popular features like Shopify Collective and Shop App enhancements.

Source: Style Factory

Strong Revenue Growth

Considering our earlier statistic, it’s worth mentioning that Shopify’s overall revenue grew 26% from 2023 to 2024. The platform’s revenue in 2023 was just over $7 billion, increasing by 21% over the previous year.

Source: The Social Shepherd

Shopify’s Small Beginnings

Shopify’s story began in 2004 in Ottawa, Canada. The company has become a global ecommerce powerhouse with a foothold in nearly every primary market from these Canadian roots. 

Source: Shopify

Shopify’s Stock Price

Shopify’s stock (SHOP) is publicly traded on both the New York Stock Exchange and the Toronto Stock Exchange. As of this Shopify stat roundup, the stock is valued at $127.66. Given its conversion rate and global presence, Shopify is a lucrative option for proactive investors.

Source: Shopify Investor Relations

Successful New Acquisitions

Shopify hasn’t grown in isolation. The platform’s growth story has been fueled by strategic acquisitions to expand its capabilities. For instance, Shopify acquired Deliverr to simplify and streamline fulfillment for merchants on the platform. 

Source: Shopify

Mobile-first Ecommerce

The data doesn’t lie: mobile ecommerce is king. Just over 70% of traffic to Shopify stores comes from mobile devices. A flawless mobile shopping experience has never been more critical, and Shopify delivers with its focus on mobile-first ecommerce.

Source: Shopify

Social Commerce

While not a Shopify stat per se, it bears mentioning that Shopify goes wherever your customers do. The platform offers robust integration options for social commerce, supporting Instagram, Facebook, TikTok, and more. Omnichannel ecommerce has never been easier.

Source: Shopify

Shopify’s Global Footprint

Shopify’s reach is undeniably global. The ecommerce giant supports operations in 175+ countries worldwide. The platform’s scalability and ease of use make it an easy choice for merchants who want to expand their operations and make a global impact.

Source: Shopify

Global Economic Impact

It’s easy to miss the platform’s remarkable global economic impact if you focus on Shopify’s conversion rates and other metrics. Shopify sellers added just over $440 billion to the worldwide GDP in 2023 alone through their operations. In addition to this impressive Shopify stat, it’s also worth mentioning that Shopify’s global sales have surpassed $1 trillion since it started operating.

Source: Exploding Topics & Red Stag Fulfillment

Soaring Market Cap

In 2024, Shopify’s market capitalization soared past $100 billion, making it one of Canada’s largest companies.

Source: Statista

Shopify’s Gross Merchandise Volume

Shopify’s robust ecommerce ecosystem drives accurate results, generating a Gross Merchandise Volume (GMV) of $235.9 billion in 2023. This figure represents the flow of transactions running through the platform and Shopify’s role as a bustling ecommerce hub.

Source: Shopify

Larger Orders Dominate

According to this interesting Shopify stat, the average customer spends around $80 per order. This Average Order Value (AOV) gives us a fair sense of the platform’s typical transaction sizes and is valid for benchmarking.

Source: Littledata

A Platform That Converts

Shopify’s average conversion rate is around 1.5-2%, placing it slightly above other popular competing platforms. Note that this is just an average, and you can easily hit a higher conversion rate with the right ecommerce SEO strategy.

Source: Littledata

Customer Lifetime Value (CLTV)

Looking beyond the AOV, the average CLTV for Shopify stores sits at around $132. The CLTV is a rough estimate of the total revenue businesses can expect from the average buyer.

Source: Littledata

Shopify Merchant Stats

Nearly 5 Million Live Stores

Shopify is the go-to hub for global commerce, hosting over 4.9 million stores worldwide. The US accounts for 60% of these, with approximately 3 million stores nationwide.

Source: Store Leads & Exploding Topics

Shopify Plus Adoption

Over 46,000 merchants use Shopify Plus for their stores, generating between $1M and $500M in annual revenue. Shopify Plus’ powerful premium features make it an easy choice for any merchant looking to scale up their operations.

Source: Style Factory

Most Active Shopify Industries

According to this Shopify stat, apparel is by far the largest sector on the platform, with over 500,000 stores. Other top categories include:

• Home & Garden (220,000 stores)
• Health & Beauty (190,000 stores)

Source: Statista

Major Enterprises Sell With Shopify

Shopify’s conversion rates and accessibility are not only significant draws for smaller businesses. Larger enterprises like Allbirds, Gymshark, and Kylie Cosmetics also use the platform to reach customers worldwide.

Source: Backlinko

Average Revenue

The average store on Shopify will generate just over $72,000 in annual revenue. If you’re looking to sell with Shopify, you can drastically increase that amount with the right approach to digital marketing.

Source: Littledata

Black Friday Cyber Monday (BFCM) 2024 Highlights

Total BFCM Sales

This Shopify stat testifies to the platform’s incredible BFCM success. Shopify sellers reported $11.5 billion in sales during the Black Friday Cyber Monday 2024 event, an increase of 24% from 2023.

Source: Shopify News

Consumer Participation

The scale of consumer participation in BFCM 2024 was simply massive. Over 76 million shoppers worldwide participated in BFCM sales, fueled by the huge discounts on offer.

Source: Shopify News

Peak Sales Moment

At 12:01 PM EST, sales hit $4.6 million per minute at the height of the BFCM frenzy. This Shopify stat is a snapshot of the platform at its best, handling massive traffic while offering the stable service merchants were counting on.

Top Performing Regions for BFCM 2024

The most significant contributors to BFCM sales in 2024 were:

1. The U.S.
2. UK
3. Canada

Source: Style Factory

Platform Usage and Market Share

Ecommerce Market Share

Shopify’s conversion rate and other successful metrics have contributed to its impressive market share. The platform controls 29% of the global ecommerce market, ranking higher than top competitors like WooCommerce and Adobe Commerce (formerly Magento). 

Source: Exploding Topics

Growth Rate

Shopify’s stats all point to its unwavering momentum in recent times. Shopify adoption surged by 76% between 2018 and 2023 due to a barrage of powerful new features, apps, themes, and more.

Source: Backlinko

Shop Pay Statistics

Shop Pay Adoption

Shopify’s accelerated checkout option has been wildly popular with merchants. In 2024, Shop Pay passed the 100 million user milestone. 

Source: Shopify

Conversion Is Easier With Shop Pay

Shop Pay reports a higher conversion rate than other popular payment methods (card, cash, GPay.)

Source: Shopify

100% Carbon Offset

Shop Pay is the preferred payment method for climate-conscious buyers. Shopify has confirmed that it offsets 100% of carbon emissions from deliveries paid for with Shop Pay.

Source: Shopify

Shopify App Ecosystem Stats

Shopify’s Massive App Store

Millions of merchants worldwide count on Shopify’s app store to add crucial functionalities to their stores, from easier checkouts to cheaper fulfillment options. Shopify’s app store now supports over 10,000 apps for SEO, digital marketing, analytics, and more.

Source: Exploding Topics

App Usage

The average Shopify merchant uses around six apps for their store.

Source: PageFly

Top App Categories

From email marketing to boosting conversion rates, Shopify apps cover many categories. The most popular app categories on the platform are:

• SEO
• Email marketing
• Inventory management
  

Source: Red Stag Fulfillment

Shopify Social Commerce Integration Stats

Most Stores Use Social Media Integration

Over 64% of stores are integrated with at least one primary social media platform.

Source: Coalition Technologies

Instagram Shopping Is a Mainstay

Over 73% of eligible merchants use Instagram Shopping to reach wider audiences. Instagram Shopping’s robust analytics tools and targeting capabilities make it an easy choice for Shopify merchants.

Source: Coalition Technologies

TikTok Shop Explodes In Popularity

TikTok Shop has experienced the fastest growth among the top platforms for social media integration. Between 2023 and 2024, its adoption grew by 156%. 

Source: Coalition Technologies

Social Media Drives Revenue

Social media-driven sales significantly impacted businesses this year, driving 23% of total annual revenue. Whether it’s Instagram’s ad carousels or TikTok’s video ad targeting, social media marketing was worth the investment this year.

Source: Coalition Technologies

The Power of Video Marketing

According to this Shopify stat, videos increased purchase intent by 64% on Shopify-linked social media platforms like Instagram and TikTok.

Source: Coalition Technologies

Technical Features

Merchants widely adopted Shopify’s newer features, which drove immediate results.

• 68% of merchants utilize Shopify Payments
• Shop Pay has facilitated over $82 billion in cumulative GMV
• 92% of merchants use at least one app from the Shopify App Store
• Shopify POS is now used by 185,000 merchants worldwide

Source: Coalition Technologies

Grow Your Shopify Store

Whether you want to dominate BFCM or boost your Shopify conversion rate, Coalition Technologies is your path to growth. Work with award-winning Shopify partners and grow your store with custom strategies designed for you. Contact us for a free consultation to get started.