How To Sell on Roblox: Steps for Entrepreneurs

Since its official launch in 2006, Roblox has been a cultural juggernaut in one form or another, most recently for the phenomenon that was Dress To Impress. However, Roblox is so much more than a platform for gaming experiences, and business owners can easily miss the platform’s potential to generate meaningful real-world growth if they’re not paying attention. 

In September 2024, Roblox took a significant step toward integrating real-world commerce into its digital ecosystem by partnering with Shopify, a major ecommerce platform. Together, Roblox and Shopify have thrown open the doors for merchants everywhere, allowing them to sell physical goods directly within Roblox experiences.

What does that mean for your business, and is it really possible to grow with Roblox?

Find out with this Coalition Technologies ecommerce guide.

How Do Digital Sales Work On Roblox?

Roblox players have to create a digital avatar after signing up. They can customize these unique avatars with free or paid virtual accessories, clothing, and unique assets sold on the marketplace. Players pay for these assets using Robux, the platform’s digital in-game currency.

• Acquiring Currency: Players can purchase Robux with real money through the Roblox website, mobile app, or in-game prompts. There’s a ton of flexibility here, and Roblox even offers a premium subscription that includes a monthly Robux stipend.
  
• The Marketplace: If you know how to sell stuff in Roblox, you can use the platform’s robust marketplace to make a real impact. 56% of Roblox’s Gen Z audience believes styling themselves virtually is more critical than styling themselves in the physical world. They’re open to investing in products if you can find a way to connect with them.

Selling Virtual Items on Roblox

Selling virtual items through Roblox requires a bit of creativity and time. Before we dive into Shopify and Roblox, let’s break down the process into a few simple steps.

• Creating and Importing: You can design virtual items like clothing or accessories using any major 3D modeling software, such as Maya or Blender. You don’t necessarily need to be an expert digital modeler if you’re learning how to sell stuff in Roblox, but it does help if you can consult expert designers.
  
  Once you’re done, you can import these assets directly into Roblox via The Roblox Studio’s 3D importer tool. This tool is pretty easy to use and will walk you through the steps.
  
• Marketplace Upload: You’ll need a Roblox Premium creator subscription and a valid ID to upload your imported items to the marketplace. You can use the Creator Dashboard to manage your imported items. The platform will prompt you to decide whether the item will be sold in limited or unlimited quantities.
  
  Roblox creators like to limit item quantities to drive up the price. If you’re learning how to sell stuff in Roblox, you can just leave it on unlimited for now.
  
• Publish!: Depending on your item limits and the type of asset you’re publishing, you’ll have to pay Robux to complete the publishing process. You can check out Roblox’s official guidelines to learn more. Once your item passes Roblox’s quality checks, it’ll be available on the marketplace.

Selling Physical Items on Roblox with Shopify

Build a Shopify Store

You’ll need to create and launch your Shopify store before you can start selling virtually. Shopify’s website builder offers an excellent way to get started if you’re looking to launch a basic store quickly, but we recommend working with an expert Shopify agency to build a bespoke store that aligns with your brand. 

Once you know how to sell stuff in Roblox, having a great website will help you convert your additional traffic into sales. 

Create Roblox Experiences

Your Roblox experience is the funnel that guides players to conversion. The more engaging and detailed the experience, the easier it will be to convert new players. Typically, the style of your Roblox experience will vary based on your brand voice and your target audience.

McDonald’s official Roblox experience, for example, was designed to establish McDonald’s brand presence on a new platform and familiarize new audiences with its products. The ‘McDonald’s Land’ achieved this goal with a theme park-style creation that featured larger-than-life versions of the most popular McDonald’s products.

Create Virtual Twins

Building virtual twins of your physical products is integral to learning how to sell stuff in Roblox. You can use your Roblox experience to introduce a new audience to your products through virtual twins. Integrating Shopify with Roblox allows potential customers to interact meaningfully with your brand without stepping outside.

A sports card store, for example, could do this by creating a virtual trading card store and hosting regular virtual card openings, inviting collectors to watch and even invest in the live box break. 

Advertise Your Products on Roblox

Once you’ve painstakingly built a custom Roblox experience around your brand and used Roblox’s Shopify integration with virtual twins, it only makes sense to advertise it. Luckily, Roblox offers robust advertising tools to help you get started. If you’re not completely sure how to sell stuff in Roblox or advertise properly, you can work with a PPC expert to get your campaign off the ground quickly.

Sell More With Roblox

From navigating Roblox’s Shopify integrations to designing advertising campaigns, it takes a lot of time and effort to succeed on a new platform. Work with Coalition Technologies’ expert digital marketers and web designers to maximize your growth with Roblox. Contact us for a free consultation and get started today.

Selling on Roblox: FAQs

How do I sell stuff in Roblox?

Selling virtual items on Roblox requires an account and a bit of creativity. You’ll need a 3D modeling tool like Maya to create the digital asset you want to sell and then import it into an experience with Roblox Studio. You can then add this item to the marketplace and set parameters for selling it.

On the other hand, if you’re looking to sell physical items, the easiest way to get started is with Shopify. Launch your Shopify store, create a Roblox experience, and create virtual twins of your physical products to sell physical items on Roblox. 

A digital marketing agency like Coalition Technologies can help you pull off a seamless store launch and advertise your products.

Can I actually make money selling on Roblox?

You can make a surprising amount of money if you know how to sell stuff in Roblox! Modern Roblox experiences are accessed by increasingly diverse demographics, and the platform allows you to create incredibly engaging experiences to sell your best products, whether offline or virtual.

Can an agency help me sell better on Roblox with Shopify?

Yes! Working with an agency gives you access to in-house expertise that you can leverage to grow faster. Instead of spending time learning how to navigate Roblox’s advertising and content creation tools, you can focus on growing your brand and let seasoned experts help you make an impact where it counts.